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This is part three of our three-part series on how to build a coaching business; if you haven't already, please read part one and part two.

Just as a reminder, at the end of this third chapter, I'll provide you with a link to download your 50-step audit checklist for creating a successful sales funnel, which is very crucial now, in 2022 and beyond, because we're in a booming business.

This is, in my opinion, one of the world's fastest expanding sectors right now.

Let's start with the basics. If you want to establish a business or if you currently have one, you must get it off to a good start.

Because if you build a house and the base is strong enough, you can add more stores and make the house stronger.

However, if the foundation is sloppy, the structure will not be stable and will fall. As a result, we wish to develop a strong firm and a successful business.

The Sales Winning Zone

Let's get started with this one.

You're presumably looking at three parts:

1) Things you want to do.

2) Things you love, you want to do.

3) Things that you're good at.

And you want to do things that pay well, right? So we're in these three contexts.

So we are in these three places daily, but if you only do what you love, it may be just a dream because people may not follow.

It's possible that they won't pay for your services. If you're merely doing what you're good at ? which could be your current job ? or if you're running a business, you can be content.

However, you will almost certainly be poor because there aren't enough people, or the proper people, who want to use your services and products.

The third point is that you only do what pays well. However, you're likely dissatisfied.

You may understand what many people do: they earn a lot of money but aren't truly satisfied. And it will show up in their health, and we don't want to live a life that is unhealthy and unhappy. Is that something that you want?

As a result, if you combine these three factors, you will discover your winning zone, which I refer to as the winning zone. Where you win, but also your customer, because if you're only doing what pays well like I just said, you're probably not happy, and the customer will notice.

People will notice if you really shine if you have a lot of enthusiasm and if you enjoy what you're doing.

I've been coaching and training people for more than 30 years.

Why? Not only because it's one of the best businesses and professions on the planet, but also because I enjoy it.

Why do I love it? Because I enjoy seeing individuals develop. I observe them going from point A to point B.

I'm curious as to how much money they make. I watch how they develop and progress as individuals.

And, most likely, you are aware of this as well. You will die if you do not grow. In nature, everything that does not expand eventually dies.

As a result, seeing others improve is fascinating, which is why I enjoy doing what I do daily. And I'd like you to do the same! But let's double-check: you must know what your customers desire!

If they don't pay for what you can accomplish and what you enjoy, they won't pay you, they won't be there for you, and you'll have an unhappy life.

I've been there, and I know a lot of the coaches and trainers who work there. They are outstanding coaches, trainers, and consultants. But they don't have an audience.

They don't have enough clients. So they eventually give up. And I don't want you to be in that situation. Now let's take a look at what you need to do.

We shared in the last two videos two areas. And today we're going to talk about the last one.

Who are you?

So the first step is to understand who you are, who your customers are, and what journey they are on.

You are assisting them on their journey while also growing on that journey.

This is also known as marketing because we assist people in moving from point A to point B to understand why your services and products are better for them or the best for them.

It may not be the best in the world, but if your personality, knowledge, and needs match, we are in the winner's circle. And then we don't have to sell hard or sell at all because it's just an offer!

We discussed your solution, which is coaching, and the next step, which is the last one here today, is that you need to understand your customers' problems.

The more you know about the issues, the better. As a result, once you begin talking about the problems, you begin communicating them. Also called sales.

How do you communicate?

It's all about how you communicate. You're always selling. Every second means something to others as well as to you, and if I asked you, are you a good salesperson? What would you answer?

When I ask this question, many say, "No, I'm not," but you're selling yourself every time you do something. I either like it or I don't like it. I should or should not do it.

And you do this with your relatives, your family and others. It is critical to understand how you communicate.

The key is how you communicate with yourself and others.

As a result, you must understand where you are and where you want to go. The same is true for your client.

If you're talking to a client or a prospect, you should ask them where they are right now. And where would they like to be?

Then you develop a strategy with and for them. Because if they are in pain, if they are in desperate need, they usually don't know what to do, what next steps to take.

That's where you come into play. Because you are not in their shoes, your knowledge and expertise are crucial. You have a better perspective. That is extremely important.

Second, you have prior experience. When you combine those two factors, you will find that every customer and client wants to work with you.

Think about how you communicate today?

How you've communicated in the past, what's worked and what hasn't.

Make a list

Make a list and write down what works for you when you communicate with a prospect, a family member, your spouse, or whoever and think, think about what works and what doesn't.

So, as you can see, I don't differentiate between private and business communication. We're all humans, after all.

And if I can communicate effectively with my partner, I can also effectively communicate with my business partner.

What's the difference? He or she is a human. So how we communicate is crucial.

If you want to learn more about it, we go deeper in the Freedom Business Formula so that you understand exactly what you need to say, when you need to say it, and how you're going to talk to your clients. And we will show you how to discover the questions your customers are asking right now in the market today.

Now, let's move on to the second important question, which is where.

That is, which platform are you using? So, it's either online or offline, and there's a big difference.

When you talk to someone offline, you behave differently; you're listening differently, and your concentration span is much different than when you talk to them online.

As a result, numerous people have struggled to transition from offline to online in the last 24 months because they weren't used to it.

You must change your approach.

I go into more detail about this in the Freedom Business Formula because the way you set up your programs is critical.

And I go into more detail about this in the Freedom Business Formula because the way you set up your programs and your coaching cannot be the same as how you have been doing so offline. It's different.

So, let's start a conversation. I don't know you yet, but I hope we can start a conversation.

I'd be delighted if you could leave some comments below.

Simply leave a comment below with your biggest learning so far and your biggest challenge in communicating with others, and I'll respond.

Okay?

What's the difference between going online and going offline?

For example, the way you communicate on chat may differ from how you communicate on video. Why?

Because chat has more interaction, and video, has less interaction because it is much more one-directional.

As a result, it's more connected and conversational on chat. And we do it differently on the phone. Right?

As a result, you must understand the distinctions as well as the various platforms you employ.

People behave differently on Facebook than they do on Instagram or YouTube, for example. Alternatively, on WhatsApp.

Once you've figured out what you really want, what your customers want, how they communicate, and what platform they prefer, it'll be much easier for you.

It varies by industry, product, and service. As a result, I cannot tell you which is the best. If anyone tells you that this is the best platform, you should be on Facebook, you must be on YouTube. You must be on Instagram.

They are misguiding you because they can only say what works for them. Aside from that, it is constantly changing due to changing trends.

So why am I doing this blog? Because it will be there the next 5,10 years. And it can be found by anyone. It will be not out of date.

What I'm sharing with you here are strategies and systems that will continue to work in the future because they have in the past.

The third question is, "What do you do?"

What and how do you do it? What are you doing and how are you doing it? We're talking about systems here. What systems do you employ?

And it's not easy to set up systems because if you don't know where you are, you don't know what systems you're using, and if you change it every time, you don't have a system.

On the other hand, there are systems out there that other people use and that work, so why reinvent the wheel?

Unfortunately, that's what I've been doing for a long time. I assumed I knew more about it. I reasoned that others are not like me, so I must develop my system.

When I realized there are systems out there that apply to me, my life became so much easier because my business grew, and the systems and strategies we share in the Freedom Business Formula will assist you in building your systems!

But first, I'd like you to apply them. Comprehend them. Put them in your business, and then change them once you've figured out how they're working.

Don't make any changes before. I've been there, and so have my clients, where they thought, okay, that's a system, and I immediately change it. Why would you do such a thing? This is broken.

Understand how it works first, then master it before changing it. Then, modify it to fit your system.

These are the three critical questions.

If you liked the content, please like, subscribe, and share this article with your friends.

Also, please leave a comment. Also, please share your biggest "aha" moment in the comments section.

What is your most important takeaway?

Or, what is the most difficult challenge you are currently facing?

That would be fantastic to hear.

Now, this three-part series is coming to a close. This is what we've been talking about:

You need to know who you are, what your solution is, and what problems you and others, particularly your clients, are experiencing.

That is why you must learn how to market it, sell it, and coach it. These are the three critical steps.

I couldn't go into great detail here enough. This was meant to be an overview for you, but in the Freedom Business Formula, we go much deeper.

Now I'd like to share something with you that I've mentioned several times in these three different articles.

I'd like to invite you to click on this link.

It is here that you will find all of the information you need to build a successful online coaching funnel.

And if you liked what I shared with you, please leave a comment below.

I'm looking forward to your responses, as well as your success because if you do what my clients do, you will be successful as well.

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