How you can generate quality leads without spending a dime on advertising

Have you ever wondered how you can generate quality leads without spending a dime on advertising?

Then this is for you if you're a coach, consultant, or expert looking to monetize your knowledge and expertise.

Without a proper sales funnel, you're wasting your time and effort and leaving thousands of dollars on the table.

First, I'll give you an overview of each step and then explain in more detail what you should do.

So what's the best structure for your successful sales funnel?

Lets start with Step 1: The PROSPECT POOL

The prospect pool begins with creating your ideal customer prospect profile and understanding their specific needs.

After identifying your ideal prospect, you want to explore where they are in their customer journey so that you can focus your attention on the right channel.

Step 2

The second step of your sales funnel is the CONTACT COLLECTION.

Here you drive traffic to your landing page and collect the contact information of your ideal customer.

On the landing page you offer your lead magnet, which can be a PDF.

Then, after receiving their contact information, customers are directed to a thank you page that tells them to check their email. Included in that email is the link to their downloadable lead magnet.

Step 3

MAGNIFY their MESS

And this is where the third step of the sales funnel begins.

Here you highlight problems and show solutions by providing great value to your future customer.

You send a series of emails that demonstrate the value of your offering and communicate to them what they've been doing wrong and why they should use your services.

Now let us get more detailed about the process of generating leads without paying for advertising.

First, we'll start with our lead magnet to transform your leads into paying customers.

You have to convince them that your paid offer is valuable for their business and to do that you have to communicate with them and demonstrate your value.

That is the main purpose of the lead magnet.

The Lead magnet is a freebie or complementary service that you can offer to your ideal customer in exchange for their contact details, such as email addresses.

Later, you can collect phone numbers and more.

Lead magnets can be either text or video or an interactive form.

Whatever your Lead magnet, the key to success is to offer something valuable.

Think about your ideal customer and ask two questions:

The results of what they are looking for and what barriers they are dealing with.

Then create your lead magnet to help them through roadblocks or to quickly achieve results for their business.

You want people to buy your offer right now. So the best type of lead magnet is to start with is an audit.

Audits are the best way

to immediately demonstrate your value as a services-based business because it points out the current problems your customer faces and highlights that their problems could get significantly worse if they don't address them right now.

An audit is a great way to respectfully walk your ideal customer through the process of understanding how their current situation could become much worse if they don't address some issues.

You want them to go through three phases:

Attention, Acceptance, and Action.

Your prospects need to get the attention that things are not going as planned. Then they need to accept that doing it alone or the way they have been doing it is not going to lead to success. The final step is to take action to work with you.

The audit must show them how to fix some issues along the way, so they don't get the impression that the only reason for your audit was to ask you to fix everything.

Plus, unlike creating a webinar, audits are the quickest to get going.

Text-based lead magnets are much faster to create, which means you can create three to four and test different ones to see what works in less time than it would take to create a webinar.

In our case, based on our experience with hundreds of business owners and their most important needs, we've created a 50-step checklist on how to build your successful sales funnel.

So that you know what questions to ask to get your business moving forward.

Then there's also a call to action to book a strategy call or learn more.

Remember, audits need to be valuable even if the customer never calls you.

Now, to get a copy of your lead magnet - in this case, an audit - customers need to go to your landing page.

Watch more in the video above where I go deeper how your landing page has to be set up to be successful.

In summary, there are four main steps necessary to build a successful online business.

Step one is to build and leverage your preferred prospect pool.

Step two is to gather the contact addresses to build trust and authority.

Step three is, you need to magnify the the prospect's mess by showing the massive value you can provide and highlighting problem areas.

And step four (watch the video for deeper explanation) is to meet and connect directly with your prospects and engage them as your new client.

Once you have synchronized your message with the prospect's needs, the logical next step is for your customer to ask for your assistance, i.e., to take advantage of your services and offerings.

If you got value out of this today then please, leave your comment below.

As I promised you at the beginning, here is your access to your ultimate guide to selling more digital products with funnels.

These are 36 pages full of powerful information that will lead you to success.

Click here: edupreneur.click/ultimatefunnels

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